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Otzarreta revolutionises print and digital communication through Augmented Reality

APPLICATION FOR iPAD/iPHONE AND TABLETS

WHAT IS AUGMENTED REALITY?

A simple definition would be: enriching the real environment with digital information. This technology opens up a multitude of opportunities which include being able to try on clothing virtually, seeing the hotel room before making a reservation or designing a space and seeing the effects virtually beforehand.

Augmented reality has been designed to create what we would call “a mixed reality in real time”, in other words, blending real and virtual elements. Starting with a physical real situation, we add different pieces of virtual information that can be displayed on a screen (mobile, iPad, computer, etc.). The end result consists of the user visualising a mixture of reality and fiction. You can add key information to what you see: images, videos, 3D elements, etc. This versatility makes Augmented Reality a tool that can be used in an infinite number of markets and businesses.

HOW DOES IT WORK?

Augmented Reality is a technology that consists of superimposing virtual images onto the reality that we see using a screen. In this way, and because its applications are infinite, the line between the real and virtual worlds is blurred opening up a new dimension in how we interact with our surroundings.

BENEFITS OF THIS TECHNOLOGY

The greatest advantage of Augmented Reality is the infinite number of applications that it offers in different activities and markets. Endless possibilities of interaction present in a multitude of areas, such as mobile applications based on geolocation, cinema, video games, the architecture, advertising, marketing, education, industrial manufacturing and medicine. Augmented Reality makes it communication jump possible and brings a new dimension to printing on paper. And although it seems unaffordable to many people, it is possible to develop this technology in a way that is fully accessible and at competitive prices.

DOWNLOAD OUR APP

We have developed this app for both platforms. Click on the corresponding icon to access to the download link.

Android iOS

ANDROID

MAC iOS

 

Examples of Augmented Reality

 

 

Otzarreta receives the custom of Kölnmesse, Möbelmarkt and Interior Design in order to develope the Augmented Reality of the 'Cozy and Crazy' Project for the IMM fair.

COZY & CRAZY

For the visitors directed to the Pavilion 10.2 who relax in the comfort and inspiration areas, they will enjoy of a novelty of lighting, images and Augmented Reality organized by the especialized magazines Möbelmarkt and Interior Fashion.

We hope you enjoy the stay and the Augmented Reality.

OTZARRETA IN IMM

At IMM in Cologne from 13 to Sunday 19 January we will be at Pasaje 10/11 Stand 004. Near to our customers.

 

In this fair we are going to show the best works in virtual images, design, printing and catalogue finishes.

DOWNLOAD OUR APP

We have developed this app for both platforms. Click on the corresponding icon to access to the download link.

Android Android

MAC IOS

ANDROID

 

PASSAGE 10/11, STAND 004

 

SEE YOU AT IMM