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Newsletter 08/ 2012

Otzarreta carries out the graphical design and the production of the first fully sustainable national congress

In collaboration with Ercisa, the organiser of the Congress, Otzarreta designed and produced the promotional and commercial material of the IX HTAI International Congress that, in late June 2012, transformed Bilbao into the global venue for health technology. Euskalduna Palace, the venue of the Congress, received 1,300 delegates from 51 countries. Otzarreta feels very satisfied to have been able to participate in this project where minimising the environmental impact was a challenge that has been successfully achieved.

01. General image of the Congress

General image of the Congress

Based on a logo that the customer had previously created, we developed the image and graphical line of the congress and its applications in different media.

02. Graphical applications

Graphical applications

With the premise of being a fully sustainable event, the graphical production of the printed elements was carried out with 100% Recycled Cocoon paper with the FSC certificate and the EU Ecolabel. For the display stands the EcoWall system was used, a display system made with cardboard plus, which fully complies with the three environmental Rs: Recycled, Recyclable and Reusable.

03. Publicity media

Publicity media

Canvasses outside Euskalduna Palace, out-of-home media at the airport, publicity on the metro's ticket vending machines, banners distributed around the city, are some of the publicity items that we prepared for the event.

04. Commercial area

Commercial area

From the beginning of the project, one of the guidelines given by Ercisa was the need for structural elements that were as environment-friendly as possible, while trying to avoid harming as much as possible the aesthetic quality and the image of the congress. For the commercial area, Otzarreta proposed making the display stands with 100% recyclable cardboard plus, reusable and with greater aesthetic quality than modular stands.

05.. Networking area

Networking area

The networking area of the congress was sponsored by Basquetour, with partition walls also made in cardboard plus that had tourist images of the Basque Country. Both the partition walls and the furniture chosen had the aim of creating a pleasant and comfortable atmosphere for the congress members.

06. Internet area

Internet area

The Internet Area was sponsored by Phizer and playing with the image of the Congress and the logo of the sponsor company, we arranged a series of desks with computers where the legs were made of 100% recyclable and printed cardboard plus. To signpost and identify the area there was a totem in the same material.

07. Auditorium decoration

Auditorium decoration

For the decoration of the Auditorium, following the guideline of sustainability of the Congress, we set up two cardboard totems 4.80 metres high. Spectacular totems for a hall with capacity for 2,200 people.

Given the importance of the Congress, the media impact of the event was considerable: Diario Deia, Bilbao International, El pais.